Accor announces plans for a new Sofitel hotel in Medina

The hotel group is expanding its footprint across Saudi Arabia with the signing of this Sofitel-branded property.

This historic agreement marks the first luxury development for Accor in the holy city of Medina in Saudi Arabia.

Bringing Sofitel to Medina

An existing property is now set to be refurbished and rebranded as a Sofitel hotel with plans to continue operating under a white label until it is relaunched as a new Sofitel property in 2023.

Once completed, the renamed establishment will reflect the identity of the Sofitel brand through its approach to modern luxury and French know-how.

Accor is developing the property in partnership with Waqf Sheikh Abdul Bari al-Shawi, represented by Sheikh Hamza al-Shawi’s manager, with site ownership being part of a joint charitable entity.

“The agreement reinforces and advances the humanitarian message that the Waqf represents. We couldn’t think of a better group to collaborate with than Accor and look forward to a fruitful partnership in the years to come,” said Sheikh Hamza al-Shawi, principle and representative of the Waqf.

Create a luxury experience

The hotel is located in the center of Medina. This location places guests close to the northern entrance of Al-Masjid an-Nabawi.

This Sofitel establishment will house 469 rooms and suites, including what promises to be the most luxurious suite in Medina. Facilities will include three restaurants, an executive lounge, a fitness center and two meeting rooms.

“The hotel is another great addition to our luxury portfolio in the Kingdom and the region as a whole,” says Mark WillisCEO of Accor India, Middle East, Africa and Turkey.

“The new Sofitel Madinah is poised to become the ultimate choice for travelers, including those taking part in the annual Islamic pilgrimage, who seek unrivaled luxurious hospitality while being strategically located, minutes from major sacred sites.”

Accor currently has 40 hotels in operation across Saudi Arabia, with another 42 properties in the pipeline.