AccorInvest appoints Laurent Turpault Director of Communication and Public Affairs, this new position is part of the group’s transformation strategy.
He said he would work to improve AccorInvest’s reputation and image with its business partners, the public sector and its employees, while helping to provide a “better understanding of AccorInvest’s unique business model as an owner. and hotel operator, its employer brand and its growth ambitions”. ”.
Turpault began his career in marketing at Crédit Agricole before moving into the consumer goods sector. He spent 10 years at Heineken France, where he created digital and CRM brand and category strategy. He then founded the company’s Communication and CSR department.
He then joined Bacardi-Martini as Director of External Affairs for Southern Europe, promoting the company and its brands to influencers and protecting the group’s operating environments in these markets.
He then headed communications, public affairs and CSR at Coca-Cola France, where he raised brand awareness, often through strategic partnerships and the celebration of its 100 years of presence in France and in Europe. It also contributed to the diversification of its portfolio and its entry into new categories.
Turpault said: “I was immediately impressed by the enthusiasm and expertise of the women and men who work for AccorInvest. They have made this group a major player in the hotel and real estate industry, both in Europe and elsewhere in the world. I am excited to work with my team to create the messages that will carry their ambition.