Attractions expo IAAPA Europe sees 30% more attendees

IAAPA Expo Europe saw a 30% increase in attendees at ExCeL London from September 12-15.

The international leisure industry event ran from September 12-15 and attracted 11,474 registered attendees. Among them, 7,510 qualified buyers representing 4,408 buying companies and 530 exhibiting companies.

With IAAPA being the largest international trade association for permanently located attractions, the event has returned to London for the first time in over a decade.

Peter van der Schans, Executive Director and Vice President of IAAPA Europe, Middle East and Africa (EMEA) said:

“This week was everything we hoped it would be as the global attractions industry continues to address new challenges that have arisen over the past few years. Bringing together thousands of attendees from around the world is just one aspect of IAAPA, but it’s something we hope attendees, whether exhibitors, buyers, industry veterans, or speakers, came away inspired to carry on the exceptional work they do in their respective companies.

Attendees represented 94 countries, including the UK, France, the Netherlands and Germany.

IAAPA President and CEO Hal McEvoy commented:

“The excellent learning and networking opportunities at this year’s IAAPA Expo Europe remind us that the global attractions industry is resilient and striving to move forward. [IAAPA Expo] is a one-of-a-kind event where industry leaders come together to share their successes, learn about the next wave of innovation, and see how they can improve their own business operations by talking with others. Professional development opportunities curated by IAAPA with the help of industry leaders and experts prepare industry team members for career growth in this dynamic industry.”

Plans for IAAPA Expo Europe 2023 are underway and will take place in Vienna, Austria, September 25-28. According to IAAPA, advance exhibit sales for the show are strong, with 350 exhibitors booking 12,452 square feet of contracted booth space so far.