Fantastic, Maximalist The Twenty Two Boutique Hotel, Restaurant and Members’ Club London – COOL HUNTING®

There is an intimate grandeur beyond the formidable gates of The twenty-twoa stunning boutique hotel, restaurant and members club in Londonis Tony Mayfair’s neighborhood. Hospitality heaven is housed in an architectural marvel: a former Edwardian Portland stone mansion that sits off Grosvenor Square (22 Grosvenor Square to be exact), which has recently lived on as office space. Today it is imbued with a distinctive style of sophisticated opulence that is underscored by friendly service and a pervasive sense that almost anything is possible. For those wary of a members’ club in London (an exclusive and often exclusive hotel sector), The Twenty Two grants hotel guests membership during their stay there.

“This project had been with me for almost six years before opening,” says owner Navid Mirtorabi. “The idea was to create something for me, to be honest, but not just for me, but for my friends and our extended creative circles in London, Paris and New York. I wanted a living room concept. I wanted a space where everyone feels comfortable, regardless of origin, age or way of dressing.

Mirtorabi had walked near 22 Grosvenor Square for 20 years and never noticed him. “It was an abandoned office building,” he says, but became obsessed when he decided to bring a new hotel business to life. “I was talking to quite a few landlords in the area and with this building they were going to do a residential development. I said, ‘I think it could work as a hotel.’ They said, ‘No, we did the numbers. It’s too small to be a hotel. It took me about a year to convince them that I was going to make it a boutique hotel and a members’ club and bring a different clientele to Mayfair.

At the center of Mirtorabi’s vision is the changing cultural landscape of London. “London is quite sprawling,” he says. “People don’t go out as much as they used to in other areas as many new hotel and restaurant concepts have popped up around London. If you live in East London or Battersea 20 years ago, your choices were only Soho or Mayfair. Now every area of ​​London has great restaurants, bars and clubs. Creative people don’t come to Mayfair as much as they used to. There’s nothing that caters to them. knew he could change that.

For anyone who appreciates the maximalist aesthetic, The Twenty Two exceeds design expectations and more. Mirtorabi appealed to the architect and designer Natalia Miyar. “The pitch was that I wanted to do something theatrical. I wanted people to feel removed from their normal lives. I wanted people to dream. I wanted people to feel like they were in central London, but they’re not in central London. And that’s where it all started.”

Miyar was inspired by the Château de Malmaison (Joséphine Bonaparte’s home) and Christian Dior’s Paris apartment. “A lot of it was French-inspired — late 18th-century French interiors that we looked at together,” she says. “It starts at the entrance, where we introduce the theme of using traditional French design elements: the limestone floor with a black cabochon and classic paneling and couture details on the furniture. Then we start playing with it. We have introduced playful theatrical touches. For example, the ceiling is a black mirror that replicates the floor pattern. The idea is for it to be a staging for an evening, a meal or a really playful stay.

The 31 rooms (which represent seven different room types, including a house of mews) are saturated with color. “We wanted to have a variety of experiences for design-driven guests,” says Miyar, “and each has its own character.” All, however, are unified by the same chic black-and-white bathrooms. Additionally, “All of the furnishings have been carefully designed for The Twenty Two, to ensure that they are extra special,” she adds.

“In the alcove rooms, we took advantage of the architecture to use a very classic French application of a material throughout,” says Miyar. “We worked with Pierre Frey to choose the most appropriate 18th century motifs. Each of these rooms is different. No two are the same, except the pattern is everywhere, even on the ceiling. It is an immersion in the pattern and the color and with success.

Public spaces channel this commitment to saturation, ornamentation and attention to detail. On the ground floor, to the left of the entrance, is the club area. “We took traditional details and flipped them,” Miyar continues. “There are really sumptuous details in the upholstery and furniture. Navid curated a wonderful library collection meant to be read. It is not for display. Everything is for use. After 6 p.m., the clubhouse rules change. Laptops should be put away. Dogs must be sent to bed and breakfast (or home). And the club room transforms into a chic cocktail area with a DJ.

Opposite the Club Room is Twenty Two’s all-hours restaurant, run by Executive Chef Alan Christie and serving modern British cuisine. “I want it to be a place where people feel comfortable coming four times a week,” says Mirtorabi. As such, the menu is diverse and delicious, ranging from refreshing flavors to utterly indulgent dishes. The decor blends well with the menu, from lush blue tones to beautiful fabrics. There are also “custom-made chandeliers made from vintage pieces and blown glass,” says Miyar.

A visit, whether to stay or dine, is more than the sum of the decor. There is a caring warmth from the staff and everything is comfortable. “If the design is fun but people can’t sleep in the bed or enjoy their shower, everything is forgotten,” concludes Mirtorabi. “It’s important that everyone is comfortable.” Mirtorabi and Miyar excelled together in realizing the promise of comfort, and they inspired the process.

Images courtesy of The Twenty Two