Discover Scotland 2022 will for the first time this year combine an online business-to-business event – known as Discover Scotland: Reconnect 2022 – taking place April 5-7, with five regional showcases, known as Discover Scotland: Live Showcase, to be held in May and September 2022, promoting Scottish tourism businesses ready for trade to key buyers in 21 international markets.
Tourism and event operators from across Scotland – including Falkirk Council and Scottish Canals – are due to attend the virtual event in April, to connect with 320 international delegates through one-on-one meetings, panel discussions and virtual networks and promote attractions like the Kelpies, the Falkirk Wheel and more.
Among the countries and territories represented are Scotland’s key markets – UK, Canada, USA, Germany, France, Spain and Italy with other short haul markets in Europe including the Netherlands, Austria, Switzerland, Sweden, Denmark, Belgium and emerging markets including the Republic of Korea, China, India, Japan, Saudi Arabia, United Arab Emirates, Qatar, South Africa, Israel, Australia, Brazil, Mexico.
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VisitScotland says it is committed to working with industry to create a sustainable and sustainable tourism destination, supporting the Outlook 2030 ambition, for Scotland to be recognized globally as a leader in responsible tourism , which will protect the natural and cultural environment and benefit both visitors and residents.
Discover Scotland 2022 will support this aspiration by showcasing responsible tourism products to key international buyers.
VisitScotland Regional Director Neil Christison said: “Discover Scotland 2022 is part of VisitScotland’s drive to rebuild international tourism demand and support the country’s ambitions to be a leading destination for responsible tourism. .
“The Forth Valley tourism industry has shown strength, resilience and innovation as it strives to navigate an unprecedented and ever-changing situation and we look forward to connecting with colleagues new and old.
“VisitScotland supports the tourism industry in its aspirations to go international and attract business and revenue to international markets in 2022 and beyond.”
Visit the website for more information.